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You will find her several selections of my latest work in Web and User Interface Design, and Print.
How do you get point from point "A" to point "B" in a design? What decisions affect the direction of an identity? How do you create a new design within an existing brand hierarchy without toppling the entire system? These and other questions will be covered in this section.
The first step in the process is to develop a cohesive visual identity, and establish a design motif that would translate to clients' identity, their collateral, and web site.
The purpose of the initial exploration is to find the design motif that will capture the emotional tone and flavor of one or more aspects of the brand personality. Ideally, the finished identity will communicate the brand's attributes in an elegant and simple way to the client and intended audience. Sometimes this is accomplished with the juxtaposition of the symbol and a graphic element to establish the initial impression, and lead to an effective "take away" stimulus that makes the mark memorable in the audience's mind. In the initial conversations with the client, some themes that kept coming up were the creative process, and an attention to detail. The first round of inkblots touched on those ideas, to see how the treatments resonated...
After the identity solidified, the next step is to define the overall look and feel for the web site that speaks to the feel of the brand; sophisticated, approachable, and creative.
Following the web site come the corporate communications systems, echoing the same visual themes in the design of their trademark and web site, thereby adding to the integrity of the overall brand. A successful brand speaks with a united voice, no matter the media; print, business cards, web, advertising. This is critical in kindling the mind share of the customer into a positive memorable experience of the brand.
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For more information about GLnet and our services, please contact us with any questions,
or call 408-230-8079.
Tell us your ideas and your marketing and communications needs.
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